Graphics, icons and imagery
Built from the box
Section titled “Built from the box”Use the flap shapes as quiet accents. Keep the logo itself intact.
- Use one bold moment. One teal panel, one orange flap, one Unbounded phrase. Not all three at once.
- Align to a simple grid.
- Let empty space do its job.
Taken from the brand’s own product mock:
| Element | Rule |
|---|---|
| Controls (buttons, inputs) | 10 px radius |
| Cards and windows | 16 px radius |
| Tags and pills | Fully round |
| Shadows | None |
| Hairlines | Deep Ink at 18% |
Simple icons, real objects, a makerspace people recognize.
- 24 px grid, 2 px stroke.
- Rounded ends, consistent weight.
- Always pair unfamiliar icons with labels. Navigation is text-only.
Imagery
Section titled “Imagery”Show the real space: parts, hands and shared benches, in soft daylight with honest materials. Keep the work in focus.
Avoid staged tech clichés and busy backdrops.
A place for every part
Section titled “A place for every part”Carry the same identity from the screen to the shelf. On labels and item cards:
- Name first. Keep the item name large and easy to scan.
- Details second. Use Gilroy for clear IDs and shelf codes.
- Keep labels consistent, and test their size and contrast at the intended viewing distance.